Frequently Asked Questions (FAQs)

Who is eligible?
Children up to and including the age of 16, who are resident in the Dudley borough.
Where is free swimming being offered?
Dudley Leisure Centre, Halesowen Leisure Centre and Crystal Leisure Centre in Stourbridge, during public swimming sessions.
When does it run from, and to?
Free swimming starts on Saturday July 21 and runs until Sunday September 2.
Great! Can I just turn up?
No – you have to pre-register online to be eligible for free swimming.
How do I sign up?
Register at Once registration is complete, you will be sent a QR code. It will be scanned on entry to reception at the centres to allow free admission. Children under the age of 13 must be registered by their parents.
What if I don’t have a printer? Can I just show the code on my phone?
Yes, it will still be scannable on your phone.
What about if I haven’t got a computer or access to the internet?
If you are a member, registration can be completed at all borough libraries. Staff are trained to assist if required.
What do I do if I lose my QR code? Will I have to register again?
No – there will be a ‘re-issue QR code’ button on the website. It will ask for the registered email address and date of birth, and then re-send the email with the QR code on. The QR code has to be presented on each visit for free swimming to be allowed.
Can I register all of my children for this scheme?
Yes, as long as the children are up to and including the age of 16 and who are resident in the Dudley borough.
My child is eligible for free swimming, do they still need to register?
I have more than one child registered, how will I know which code to use for which child?
Every code that is sent out will have the name of the child printed underneath it.
I have registered more than one child, but I have only received one QR code, is this correct?
No, you need a QR code for each child, when you register you will be sent a separate ‘Activation’ email for each child, you then need to click on the link in each ‘Activation’ email to receive all the QR codes.
I have registered more than one child, but I have only received one ‘Activation’ email.
Some email clients group together emails from the same source, please check to see if there is a number next to the ‘Activation’ email as this will indicate multiple emails for you to action.
How often can I go swimming for free?
As often as you like between July 21 and September 2! Your free swim code can be used once every day between those dates during public swimming times.
Will there be swimming lessons?
No – this is not a scheme to teach children how to swim.
But I can’t swim – can I use the gym or the squash courts instead for free?
Unfortunately not, the offer is just for free swimming only.
What are the terms and conditions for the competition?
Terms and Conditions - The judge’s decision is final; only one entry per person, the winners are randomly picked from all the eligible entries, young people aged 12 and under need parental consent. No cash alternative. The competition is not open to employees. Data protection - All of your answers will be treated in strictest of confidence and will be held in accordance with the data protection act. No individual will be identified in any analysis or report and no personal information will be passed to any third party.
Who do I contact if I have any questions?
Email us at When awaiting a response, please check your spam or junk folders to make sure it has not dropped into there by mistake.